HOW TAL MELENBOIM IS CHANGING INFLUENCER MARKETING WITH ZOE DVIR 1
Tal Melenboim is a leading expert in influencer marketing. He has recently developed a new project called Zoe Dvir, which will significantly increase the ROI of influencer campaigns.
TAL MELENBOIM IS REINVENTING INFLUENCER MARKETING IN A STELLAR WAY
Tal Melenboim is a pioneer in the field of influencer marketing. He developed a new project called Zoe Dvir. This is a boutique influencer marketing agency that creates Instagram personas for customers in various industries.
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The digital advertising industry has evolved significantly since the turn-of-the-century. In recent years, one of the biggest trends is the emergence of influencer marketing. Although the ROI of influencer marketing is difficult to measure, available data indicates that it is significantly higher than most other marketing channels. A podcast by Convince and Convert showed that the ROI of influencer marketing is 1,000% higher than traditional display advertising.
Marketers around the world are coming to terms with the substantial benefits of influencer marketing. A study from Linqia showed an astounding 39% of marketers said they were planning to increase spending on their influencer campaigns. By contrast, only 5% intended to decrease their influencer marketing budgets. There will be a strong demand for Zoe Dvir services, as interest in influencer marketing continues to grow.
As marketers become more invested in influencer marketing, they are exploring new ways to refine their strategies. They have discovered that Instagram is the best social network. In fact, 92% of marketers prioritize investing in influencer marketing campaigns on Instagram over those of any other network.
HOW DOES THE STRATEGY TAL MELENBOIM CREATED WORK?
Tal Melenboim uses computer generated images to create influencer accounts. Each account caters to a different industry. Here are some of the benefits of this approach.
Tal Melenboim has developed an efficient and cost-effective approach with Zoe Dvir.
The most important aspect of any influencer marketing campaign is the reach and credibility of the influencer accounts. A majority of influencer marketing agencies forge relationships with prominent bloggers and users on major social networking sites. This tends to be a costly strategy, because these influencers recognize the authority of their brand and charge accordingly.
Tal Melenboim came to the realization that it is much more cost-effective to build his own proprietary Instagram accounts from scratch. He developed a novel strategy with Zoe Dvir, which relies on computer generated images.
Computer generated images are personas that are developed with computer generation technology. Since the agency can create Instagram accounts with computer-generated images, they don’t need to pay exorbitant fees to third-party Instagram users.