Innovation has always been key to Chick-fil-A’s success, beginning with the creation of the sandwich itself. We continued to engage in an ongoing, living, constantly moving process of change in order to keep the brand relevant. Brand relevance, not just innovation for its own sake, was a top priority of the marketing group—to keep the…
It’s easy to assume that, in our digital world, offline marketing no longer has a place. However, according to the Out of Home Advertising Association, offline marketing was a $23 billion industry in 2018, including newspaper, magazine and radio ad spend.
Email personalization has come a long way. In the early days of email marketing, it was enough to simply send an email in order to get results. Today, the shotgun approach doesn’t work. Research shows that 52 percent of consumers are willing to walk from a brand or product if they don’t get personalized messages.
As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference.
Backlinks are one of the top factors in Google’s organic ranking algorithm, so building and managing a successful backlink profile is a major concern for SEOs.
Entrepreneurs track rankings, traffic, conversions and more to help them understand how their efforts are impacting the websites they work on. These and other SEO metrics can reveal what’s working that they need to maintain, and what’s not working that they need to correct.
We were eager to get to the bottom of the Pinterest strategies that are working today, so we’ve done the research and added our findings here. We go deep on all things Pinterest marketingin this blog post. Join us as we explain the latest strategies, best content tips, and newest distribution tactics to help you get…
Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot apocalypse!” But reality is that there are marketing teams and support teams and sales teams making serious progress with their chatbot strategies.
There are about 800 million Instagram users all over the world who check out their accounts. How will you get even a fraction of these users to check your own account?
With roughly 800 million active users, Instagram is one of the main players in the social media ecosystem. Generation Z now uses the platform as one of their primary sources of interaction.