BLOG CONTENT LENGTH: HOW LONG SHOULD AN ARTICLE BE?
By 2020, research suggests that there will be a staggering 31 million bloggers in the United States alone.
When you’re just starting, it’s normal to feel overwhelmed with the process. How long should an article be? How often should you post? What kind of content do your readers want?
Honing down on the perfect blog content length can provide you with an invaluable framework for your website. Let’s get into what you need to know!
ESTABLISH YOUR POSTING FREQUENCY
Before you even begin worrying about post length, you need to figure out how often you intend to post. And if you’re looking for a perfect, one-size-fits-all answer, we’re sorry to have to burst your bubble.
Like with most things in life, the frequency of posting depends on numerous variables including:
- the type of content you post
- your availability (how much you want to devote to your site!)
- your blog niche
- your blogging goals (are you aiming to monetize?)
Your frequency should be both consistent and predictable. In other words, readers should know when new content will arrive.
If you need help with this process, here is a good resource for creating a content calendar.
DEFINING YOUR STRATEGY
First, you should identify what suits you best. How much time do you want to spend writing, editing, and posting new content? Moreover, how much time can you reasonably commit each day, week, or month?
What kind of content do you intend to post? Will you be sharing detailed, definitive how-to guides? Or are you interested in posting simple, informative pieces? If you plan on sharing longer articles heavy on the research, you’ll need more time.
Finally, what are your main goals? Are you looking to increase your traffic? Become a leading authority in your niche? Acquire more conversions.
COMMITTING TO THE STRATEGY
Designate a posting schedule that you feel comfortable with. Stick with that schedule for at least three months before reassessing.
This commitment serves two purposes. One, it keeps you accountable and on track to post regular content. With this in mind, you can use various tools to create content calendars ahead of time.
Second, it builds trust within your audience because they’ll know how and when to expect new articles. Audience trust is essential. You need it if you plan on retaining readers and buying or selling products.
HOW LONG SHOULD AN ARTICLE BE?
First things first, make sure that you have at least 300 words per article. This is the minimum amount you need for search engines to recognize your blog. This length allows you to integrate keyword research and optimize your content.
After the minimum length considerations, the research becomes more nuanced. According to Forbes, posts with more than 1500 words receive 22% more Facebook likes and 68% more tweets. Furthermore, most posts on the top 10 Google search results have at least 2000 words.
Google’s web crawler access every item of page content. If your post has 2000 words, you’re likely using a rich combination of both primary and secondary keywords. The combination of these words reinforces the targeted keyword.
Furthermore, you’re probably addressing multiple topics. The more topics you address, the more chances you have in turning up for numerous search results.
THE “VARIETY” APPROACH
Even though Google may ‘prefer’ longer posts, you don’t need to tally up 1500 words before hitting the publish button.
In fact, it might be smarter to focus on taking a mix-and-match approach. This approach means including some content that is around 500 words, some that are around 1000, and some longer-form articles that exceed 2000 words.
Remember that consistency tends to matter more than word count. If you focus on consistency first, the word count will follow.