9 Ways to Make the Best of SEO Link Building with SEMrush
Backlinks are one of the top factors in Google’s organic ranking algorithm, so building and managing a successful backlink profile is a major concern for SEOs.
SEMrush team is proud that our database reached 16.7 trillion backlinks in 2019.
To help you make the most of our SEO link building tools, we put together a list of the best “moves”, which will keep your backlink collection clean and growing.
In this list you will find suggestions on how to:
- Gather ideas for link building and maintain the results of your efforts
- Quickly get rid of harmful backlinks
- Gain insight on creating the content that brings you relevant traffic from many sources, just the way Google recommends.
- Speed up the process of getting new links.
Let’s take a look at how we can do it all using the SEMrush toolkit.
Move #1. Check Exactly What Is New in Your Backlink Profile
The first one might look like a control freak’s habit, but most of the experts recommend scheduling this check every 2 weeks, as that is typically how long it takes for Google to index new links. Time spent on monitoring will pay off for several reasons.
Let’s start with a nice one, which is tracking the results of your success. Type your domain into our Backlinks report. Choose the quick filter “New” backlinks, and as an option pick only the “Follow” type to check the most valuable ones first. This way you can see whether your previous outreach activities, viral PR campaign, affiliate program or any other kind of marketing cooperation ended in failure. Combine this data with the amount of referral traffic from your Google Analytics and send it to your client or boss to prove that you are doing great work.
At the same time, other link building tools like our backlink checker will be helpful. Monitoring new backlinks can help you quickly detect, and more importantly eliminate, the harm from the toxic links that you didn’t expect to get. The latter could happen due to a rival spam attack, your contractor’s shortcoming, or a variety of other reasons.
Stay in the Backlinks report, click “All Links”, and choose ascending sorting by Page Score, which is a good detector of an undesirable referring domain.
Once you find a suspicious link, add it to the Disavow list in one click. If you haven’t set up the Backlink Audit Tool for the analyzed domain yet, we will prompt you to do so or export your findings in a .txt file. If you do have one, then from the Disavow list you will be able to add it to the Disavow tab in your current project, so that you can send it to the Google Disavow Tool afterwards.
Move #2. Get Everything You Have Lost Back
Getting new backlinks each time is a big deal, and you want to make sure that you are not losing your valuable links. When using the backlink checker choose the “Lost” backlinks from your profile and add the “Follow” filter and descending sorting by the Page Score. This way you will find the biggest losses of all – backlinks from trusted domains. Try to reach out to their owners and get your backlink back.
Move #3. Sneak the Best Link Building Ideas From the Right Rivals
Stealing ideas is not a bad thing in a world where everything has already been invented. Let’s see how we can take advantage of this rule to boost our link building strategies. Our Ranking Factors study proved the fact that the number of referring domains has a high impact on the way Google evaluates your site. But how do you choose the right people to steal ideas from?
There are a few ways to pick out your most successful competitors. Our Backlinks Competitors report shows your rivals based on the number of your common referring domains correlated with the size of the websites’ backlink profiles (to avoid detecting Wikipedia-type giants, which you don’t want to analyze). These are companies who might be receiving referral traffic from the resources where your target audience are most likely spending time.
Now we know whose referring domains we want to analyze and the ones that will be offered to you in the Comparison tab of the Backlink Gap tool. You could also use the Organic Competitors report if you wanted to look for more of your organic search competitors.
You can click on your competitor’s domain to generate a new Backlink Analytics report for it. Go to the Referring Domains tab to see the sites that refer to your competitor, and then use this list to put together your future “outreach” register. Don’t forget to pay attention to the Authority Score column to only choose worthwhile domains.
Move #4. Find the Content Ideas that are Worth Your Efforts
If you have ever struggled with the issue of what content to create, you know how hard it is to make such decisions. It is a burdensome process in terms of both time and money. At the end of the day, you want your readers to convert into customers. But first, you need to get traffic.
Earning visibility on Google might take time, but referral traffic is always an option. In our Indexed Pages report you can find ideas for “backlink attractive” content. Type in your rival’s domain and see what pages attract the biggest number of links from different domains.
Move #5. Smartly Use Redirects for Previously Successful Pages
It is pretty common to do a great job earning backlinks to, let’s say, a particular product page, but after that you get lost in new marketing campaigns and just miss the moment when that page stops working. Let’s take a look at Sephora’s case.
Almost 1000 domains linked to their awesome hair kit, but the product is gone, most likely along with potential customers.
It is important to pay attention to your top performing pages from a backlink perspective, not only because you don’t want to lose clients, but you also don’t want to ruin relations with people linking to you for future cooperation.